What 2021’s Singles’ Day figures tell us about consumer confidence

One week after Singles’ Day (11.11), the figures for the annual shopping festival show that consumer confidence in China remains strong despite recent outbreaks of Covid-19 caused by the Delta variant, although public coverage was muted due to the ongoing ‘Common Prosperity’ campaign, writes Mark Tanner from The China Skinny Singles’ Day 2021 wrapped up last week, clocking a whopping RMB 540.3 billion (£63 billion) of goods sold on Alibaba…