From Li Jiaqi to Kim Kardashian, it’s no secret that influencer marketing can be…
Category:
Consumer
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As another Chinese consumer brand falls foul of the Chinese government by concentrating its…
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In the third of our series on exporting to China, Kristina Koehler-Coluccia from Woodburn…
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From KFC’s tea-only spin off brand to HeyTea’s new product based on a popular…
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In the first of a new series of articles about exporting to China, FOCUS…
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For many of the UK’s most prestigious brands, entering and succeeding in the China…
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The second day of the China-Britain Business Council’s China Consumer 2022 programme took place…
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From sleep supplements to skincare, Chinese consumers are putting wellness and self-care back on…
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The first day of CBBC’s China Consumer 2022 Conference was held in London on…
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Nescafé and Harbin Beer have shown that brands can stand out in the crowded…