The Chinese consumer market, ever vibrant and dynamic, has been making headlines ahead with…
Consumer
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As environmental, health and ethical concerns increase, more consumers are gravitating towards plant-based diets,…
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Social commerce platforms like Douyin are playing an increasingly important role in the luxury…
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Despite shaky economic figures, analysts and consumers alike remain “cautiously optimistic” about the potential…
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As China’s consumer landscape evolves, brands are being compelled to consider ethical practices, localised…
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Robynne Tindall speaks to F&B branding and marketing consultant and food writer Jessie Zhang…
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Chinese cinema-goers might not have flocked to see Barbie in the same numbers as…
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Culture
The Best Chinese Fiction in Translation: Your Summer Holiday Reading List
by Paul Frenchby Paul FrenchPaul French selects ten recent translations of Chinese fiction into English to take to…
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Over the past decade, China has witnessed a fascinating evolution in consumer behaviour, where…
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A trending social media makeup style is achieving the level of international soft-power cultural…