E-commerce platforms like Temu and Shein are attracting a lot of attention for leveraging…
Tag:
e-commerce
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Platforms like Douyin and Kuaishou are occupying an increasing share of China’s lucrative e-commerce…
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Consumer
What 3 top KOLs can tell us about influencer marketing in China
by Celine Tangby Celine TangChina’s most successful influencers – and their route to the top – all have…
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The gold-paved streets of China’s live streaming landscape have attracted many brands and even…
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From the rise of Chinese brands to metaverse and virtual reality promotions, these are…
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Singles’ Day (also known as Double 11 or 11.11) is the world’s biggest shopping…
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China has always been a disruptor in the e-commerce and social commerce sectors. Now,…
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With the increasing relevance of live streaming in China’s digital landscape in recent years,…
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In the third of our series on exporting to China, Kristina Koehler-Coluccia from Woodburn…