In the bustling streets of Chinese cities, a bright yellow-and-pink logo has become a familiar sight. Mixue Bingcheng, a Chinese bubble tea and ice cream chain, has quietly grown into one of the most prolific retail brands in the world. With over 45,000 stores globally — more than McDonald’s or Starbucks — Mixue has captured the hearts (and taste buds) of millions. Its rapid rise is not just a story …
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Food and Drink
The Chinese market for plant-based foods is growing as environmental, health and ethical concerns increase among Chinese consumers. While vegetarianism has deep roots in China, a number of modern trends are transforming the market for plant-based foods and the food and beverage market as a whole Historical background of plant-based diets in China The consumption of vegetarian food in China is not a modern phenomenon. Buddhism, which entered China around …
Following CBBC’s recent China Whisky Outlook 2024 summit with Barley Magazine in Edinburgh, Tom Pattinson shares 10 key findings for the industry The China Whisky Outlook 2024 featured three panels about China’s whisky market, its challenges and its potential. The discussions centred on the following themes: How to Export Your Whisky to China; How to Protect Your Whisky Brand in China; and The Chinese Whisky Landscape: Domestic Consumer, Local Brands …
A growing demand for whisky in China has seen UK exports rise substantially, and now the big players are even looking to create Chinese whiskies in China for China. In this series of infographics, we look at the key things brands need to know about the Chinese whisky market, including sales figures and customer profile. The sales value of whisky in China: The trade value of whisky imports to China: …
A rapidly growing demand for whisky in China has seen UK exports rise substantially, but the big players are not just looking to bolster their selling power to China … now the race is on to create the first Chinese whisky, reports Tom Pattinson The heavy bass of the music bounces off the walls of the club, arms wave in the air, and waiters deftly dart around the cavernous nightclub, …
Chinese baijiu brand Moutai’s collaboration with Chinese coffee chain Luckin was a blockbuster hit in 2023. But does a second collaboration show that when it comes to co-branding, lightning doesn’t strike twice? In September 2023, Luckin Coffee launched a partnership with Kweichou Moutai, one of the world’s largest spirits companies, selling a baijiu-infused latte for RMB 38 (£4.27) per cup (although discounts usually made it around RMB 19). Despite many …
The market for organic products is relatively new in China. However, as the fourth largest organic market in the world and the biggest in Asia, China is an increasingly important buyer of organic products and offers interesting business opportunities with a large potential for growth, writes Kristina Koehler-Coluccia, Head of Business Advisory, Woodburn Global The perception of terms like ‘organic’, ‘natural’ or ‘bio’ is different in China. People in the …
The Chinese consumer market, ever vibrant and dynamic, has been making headlines again with a recent trend fusing baijiu with coffee and chocolate, writes Robynne Tindall In September 2023, Chinese baijiu brand Kweichou Moutai, one of the world’s largest spirits companies, launched collaborations with Chinese coffee chain Luckin and international chocolate brand Dove that took the market by storm. What can other brands learn from these popular promotions? Moutai x …
Robynne Tindall speaks to F&B branding and marketing consultant and food writer Jessie Zhang about how the pandemic has changed China’s restaurant and hospitality industries and what we can learn from the brands that have continued to thrive Jessie Zhang is the founder of Star Gourmet Communications, an integrated marketing and communications agency that works with some of China’s best-known hospitality and lifestyle brands, including DaDong China World Mall, San …
China’s nutrition and supplements market is experiencing record growth thanks to rising health awareness and increasing disposable income among Chinese consumers, writes Kristina Koehler-Coluccia, Head of Business Advisory for Woodburn Accountants & Advisors China is facing problems, such as an ageing society, social stress, environmental problems – including air and water pollution – and the end of the Zero-Covid policy. To prevent and shield themselves from the consequences of these …