branding

From Nike and Coca Cola, to Gucci x Doraemon, these are the brands that…

An increasingly health-conscious China still has an appetite for foreign vitamin and supplements brands,…

China’s intellectual property environment and legislation has been significantly strengthened and standardised in recent…

From Tesla to Bulgari, an increasing number of brands are choosing to collaborate with…

Why are people in China going crazy for a pink fox called LinaBell that…

China’s coffee consumption is booming, with local brands like Manner Coffee threatening the supremacy…

From Alibaba and WeChat to Beike, Chinese companies are starting to actively target the…

One week after Singles’ Day (11.11), the figures for the annual shopping festival show…

A new video series produced by Alibaba explores the role China has played in…

The priority for most brands as Q3 draws to a close is ensuring that…