How did Coca-Cola, Levi’s, UGG and Absolut celebrate Pride Month in China, where attitudes…
Tag:
branding
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From choosing from platforms like Tmall and JD.com, to live streaming and applying for…
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No longer just a low-cost manufacturing hub, today China is a high-tech destination with…
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With a higher proportion of young, wealthy consumers than the West, China’s luxury marketplace…
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ConsumerEditors' Pick
China’s consumer tribes and other takeaways from UK China Consumer Week
by CBBC Staffby CBBC StaffDo you know your Moonlight Clan from your Too Cool tribe? UK China Consumer…
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The China-Britain Business Council is delighted to launch UK-China Consumer Week 2021 – an…
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Positive changes in the legal environment surrounding intellectual property and its enforcement in China…
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Culture
Why Amazon and Tesco failed and LinkedIn and Dyson prevailed: How to win in China
by Paul Frenchby Paul FrenchIn “Winning in China: 8 Stories of Success and Failure in the World’s Largest…