China Consumer 2024, which took place on 14 October at London’s 4 Hamilton Place, …
branding
Traditional Chinese festive occasions like Mid-Autumn Festival represent an important opportunity for brands. But …
The Chinese consumer market, ever vibrant and dynamic, has been making headlines again with …
China’s sportswear market is set to become the world’s largest, propelled by government initiatives, …
From self-heating hot pot to trendy instant noodles, food and drink brands are rushing …
Ultimate Frisbee and other niche sports are taking off in China, and international brands …
Nescafé and Harbin Beer have shown that brands can stand out in the crowded …
While brands like Nike, H&M and Adidas have taken a hit in China in …
From partnerships with local distributors to live streaming with KOLs, Mark Tanner of The …
As the Beijing 2022 Winter Olympics has come to an end, one name has …