China’s sportswear market is set to become the world’s largest, propelled by government initiatives,…
Tag:
branding
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From self-heating hot pot to trendy instant noodles, food and drink brands are rushing…
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Ultimate Frisbee and other niche sports are taking off in China, and international brands…
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Nescafé and Harbin Beer have shown that brands can stand out in the crowded…
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While brands like Nike, H&M and Adidas have taken a hit in China in…
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From partnerships with local distributors to live streaming with KOLs, Mark Tanner of The…
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As the Beijing 2022 Winter Olympics has come to an end, one name has…
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Companies from appliance maker Midea to cosmetics brand Perfect Diary have featured cats and…
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ConsumerEditors' Pick
The best 2022 Beijing Winter Olympics advertising campaigns
by Pearl Zhuby Pearl ZhuFrom Coca-Cola to P&G, brands have been creating tailored campaigns for the Beijing Winter…