Traditional Chinese festive occasions like Mid-Autumn Festival represent an important opportunity for brands. But …
Tag:
branding
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The Chinese consumer market, ever vibrant and dynamic, has been making headlines again with …
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China’s sportswear market is set to become the world’s largest, propelled by government initiatives, …
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From self-heating hot pot to trendy instant noodles, food and drink brands are rushing …
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Ultimate Frisbee and other niche sports are taking off in China, and international brands …
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Nescafé and Harbin Beer have shown that brands can stand out in the crowded …
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While brands like Nike, H&M and Adidas have taken a hit in China in …
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From partnerships with local distributors to live streaming with KOLs, Mark Tanner of The …
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As the Beijing 2022 Winter Olympics has come to an end, one name has …
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