From Li Jiaqi to Kim Kardashian, it’s no secret that influencer marketing can be …
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Chinese consumers spent nearly 700 billion RMB on e-commerce platforms like JD.com, Pinduoduo and …
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With Dior employing a virtual version of famous actress Angelababy (Angela 3.0) in one …
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Tom Pattinson speaks to Joy Isaacs, founder and CEO of Argentum Apothecary, to find …
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How much do Chinese consumers care about sustainability? Are sustainability concerns translating into purchasing …
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What are China’s main e-commerce platforms? Who buys what from which platform? Are Douyin …
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Launching an e-commerce presence in China requires careful consideration: should you choose an e-commerce …
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The beauty industry has long relied on free samples to reach new customers, but …
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JD and Tmall may be top of mind when it comes to e-commerce, but …
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From Douyin to Taobao, everyone is getting in on the live streaming market in …