From Li Jiaqi to Kim Kardashian, it’s no secret that influencer marketing can be key to the success of consumer brands. But what do UK companies entering the China market need to know about its influencer marketing ecosystem, and how does it differ between the two countries? Most brands nowadays will be familiar with China’s unique social media platforms – WeChat, Weibo, Xiaohongshu, Douyin – and how they compare to …
Chinese consumers spent nearly 700 billion RMB on e-commerce platforms like JD.com, Pinduoduo and Alibaba’s Tmall during China’s mid-year 618 shopping festival in 2022, although cautious post-lockdown consumers put a damper on some of the festival’s usual fireworks, writes Robynne Tindall China’s major e-commerce platforms sold approximately RMB 695.9 billion (£84.7 billion) of goods during China’s annual 618 shopping festival (measured in gross merchandise volume from 31 May to 18 …
With Dior employing a virtual version of famous actress Angelababy (Angela 3.0) in one of its fashion shows, to world famous pianist Lang Lang appearing onstage alongside virtual singer Luo Tianyi, are brands and marketers moving away from real world KOLs and towards fully digital ones? And if so, what are the benefits and drawbacks for your brand? Juliette Pitt investigates China is a global leader in influencer marketing, with …
Tom Pattinson speaks to Joy Isaacs, founder and CEO of Argentum Apothecary, to find out how changing the company’s China strategy – and offering a local company a minority stake – helped them make the most of their new found popularity in the market Singer Faye Wong is one of China’s most recognisable style icons. Her stratospheric rise in the 1990s as one of China’s first musical superstars made her …
How much do Chinese consumers care about sustainability? Are sustainability concerns translating into purchasing decisions? How can brands prepare for the future of sustainable consumption? Insights on the apparel industry from KPMG shed light on how brands in all industries can maximise sustainability to meet the needs of Chinese consumers Like people in countries all over the world, Chinese consumers are concerned about pollution, waste products, and the environment. To …
What are China’s main e-commerce platforms? Who buys what from which platform? Are Douyin and Xiaohongshu taking over from Tmall and JD? This infographic answers your pressing China e-commerce questions Created with information provided by cross-border e-commerce company Samarkand Global
Launching an e-commerce presence in China requires careful consideration: should you choose an e-commerce giant like Tmall or a social commerce platform like Douyin or WeChat? Agnes Yung, group account director at digital agency Hylink UK, explains the advantages of each platform China has the largest population of digital buyers in the world – 780 million people in 2021 – and the e-commerce market is projected to reach $3 trillion …
The beauty industry has long relied on free samples to reach new customers, but they have become even more key to attracting and retaining consumers in China’s crowded beauty market In the West, consumers often ask for samples prior to purchasing an item to try before they buy, whereas in China brands tend to give out samples only once a shopper has purchased a full-sized product. To Chinese consumers, samples …
JD and Tmall may be top of mind when it comes to e-commerce, but don’t neglect WeChat. China’s most popular app gives brands access to hundreds of millions of monthly active users, with simple ways to sell via mini-programs and mobile websites. AppInChina explains how to sell and promote your products via the WeChat ecosystem Where can businesses sell on WeChat? Mini-programs and mobile websites are both used to host …
From Douyin to Taobao, everyone is getting in on the live streaming market in China. But which is the best Chinese live streaming platform to promote your business? And should you still be working with KOLs? RED Unit investigates Live streaming first became a buzzword in China around 2015-2016. During its initial growth period, this new form of social media saw only 300 million active users – a number which …