From Li Jiaqi to Kim Kardashian, it’s no secret that influencer marketing can be …
Chinese consumers spent nearly 700 billion RMB on e-commerce platforms like JD.com, Pinduoduo and …
With Dior employing a virtual version of famous actress Angelababy (Angela 3.0) in one …
Tom Pattinson speaks to Joy Isaacs, founder and CEO of Argentum Apothecary, to find …
How much do Chinese consumers care about sustainability? Are sustainability concerns translating into purchasing …
What are China’s main e-commerce platforms? Who buys what from which platform? Are Douyin …
Launching an e-commerce presence in China requires careful consideration: should you choose an e-commerce …
The beauty industry has long relied on free samples to reach new customers, but …
JD and Tmall may be top of mind when it comes to e-commerce, but …
From Douyin to Taobao, everyone is getting in on the live streaming market in …