What are China’s main e-commerce platforms? Who buys what from which platform? Are Douyin…
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Launching an e-commerce presence in China requires careful consideration: should you choose an e-commerce…
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The beauty industry has long relied on free samples to reach new customers, but…
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JD and Tmall may be top of mind when it comes to e-commerce, but…
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From Douyin to Taobao, everyone is getting in on the live streaming market in…
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Often compared to Instagram or Pinterest, Xiaohongshu (or RED in English) helps users discover…
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With sales of Nike and Adidas in China weakening, can Chinese brands like Anta…
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The unlikely star of Team GB’s Winter Olympic showing so far isn’t an athlete…
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China’s cosmetics market has exhibited a strong recovery since the beginning of the Covid-19…
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From Coca-Cola to P&G, brands have been creating tailored campaigns for the Beijing Winter…