singles day

Double 11 2024 (also known as Singles’ Day or 11.11) came to a close at the beginning of this week. The three-week online shopping event saw a resurgence in consumer engagement, setting new benchmarks and highlighting a shift in consumer behaviour, writes CBBC’s Celine Tang For UK businesses aiming to succeed in China’s competitive e-commerce landscape, here is a closer look at the key trends, data, and insights from Double …

Sandra Weiss from Redfern Digital looks at how China’s popular shopping festivals, like 618 and Singles Day (Double 11), have evolved in recent years, and what that means for consumer brands operating in China The landscape of shopping festivals in China has undergone a remarkable transformation over the years. What started as single-day events blossomed into month-long celebrations, marked by pre-heats, extravagant galas and a crescendo of discounts and promotions. …

In the face of changing consumption habits and declining sales from online shopping festivals, Alibaba has cancelled Double 12 for 2023. What does this mean for international consumer brands involved in e-commerce in China? Since the explosion of e-commerce in China over the past decade, a number of annual shopping festivals have come to dominate the e-commerce landscape, including 520 (20 May), 618 (‘Mid-Year Festival’ on 18 June), and the… …

Confused by recent reports and analysis of China’s biggest omnichannel shopping festival Double 11’s performance and significance in current marketing budgets? You are not alone. Once an unmissable fixture in the marketing diary of any consumer company serious about growing sales and customers in the world’s biggest e-commerce market, Singles Day or Double 11 is now regarded with much circumspect by brands and consumers alike. Against a background of a …

China’s annual online shopping festival, Singles’ Day (also known as Double 11 or 11.11), kicked off in late October and is expected to generate the usual mind-boggling figures as it enters its 15th year, writes Robynne Tindall Although in recent years, some have started to question the relevance of Singles’ Day (especially after Alibaba declined to release sales figures for the first time in 2022, it remains a major event …

From the rise of Chinese brands to metaverse and virtual reality promotions, these are the major trends from the 2022 Singles’ Day shopping festival Singles’ Day (aka Double 11 or 11.11) has wrapped up another year of sales. The festival – always a focal point for consumer brands and analysts alike – was under increased scrutiny this year in the face of troubled economic waters. Read on to find out …

Singles’ Day (also known as Double 11 or 11.11) is the world’s biggest shopping festival – that much became clear as soon as Alibaba launched its first Singles’ Day event 14 years ago in 2009 – so how has it changed, and what do you need to be aware of this year? Although Alibaba recorded gross merchandise volume of RMB 540.3 billion (£64.9 billion) during 2021, this year looks set …

One week after Singles’ Day (11.11), the figures for the annual shopping festival show that consumer confidence in China remains strong despite recent outbreaks of Covid-19 caused by the Delta variant, although public coverage was muted due to the ongoing ‘Common Prosperity’ campaign, writes Mark Tanner from The China Skinny Singles’ Day 2021 wrapped up last week, clocking a whopping RMB 540.3 billion (£63 billion) of goods sold on Alibaba… …

The madness and presales for this year’s Single’s Day/11.11 festival kicked off in mid-October. The 23-days of the festival will see 290,000 brands battling it out with more than 14 million deals just on Alibaba platforms, all hoping to earn their share of the sales spike that happens every November, writes Mark Tanner from The China Skinny Like last year, live streaming looks set to contribute a large portion of… …

The priority for most brands as Q3 draws to a close is ensuring that plans have been finalised and locked in for Singles’ Day, including making sure stock and logistics are prepared write Ryan Molloy and Frank Ren from RedFern Digital  After 618 came to an end a couple of months ago, overseas brands selling on cross-border e-commerce platforms in China started shifting their attention to the next major promotional… …