How luxury brands use Douyin to achieve growth in China

Social commerce platforms like Douyin are playing an increasingly important role in the luxury sector in China, helping brands to connect with their consumers on a more personal level, writes Qing Na from Dao Insights In stark contrast to the overcast outlook of China’s overall economic recovery, the luxury sector has seen positive signs after what has been described by Vogue Business as “expectation-beating growth” in the second quarter of…