Home Consumer How should businesses respond to the “cautiously optimistic” Chinese consumer?

How should businesses respond to the “cautiously optimistic” Chinese consumer?

LVMH, Adidas, Shiseido and Prada have all benefitted from China's post-Covid consumer rebound – but what can other brands do to capitalise on those reluctant to splurge on full price items?

by Robynne Tindall
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Despite shaky economic figures, analysts and consumers alike remain “cautiously optimistic” about the potential for the consumer market to strengthen China’s post-Covid economy, writes Qing Na from Dao Insights Although lower than the expected growth forecast between 6.7% and 7% in Q2, China’s 6.3% annual growth rate in April to June suggests that the world’s second-largest economy is continuing to heal. Nevertheless, a consensus appears to have been reached amongst economists:…

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