From Cartier to Gucci: 5 luxury brands that nailed their China marketing 

With a higher proportion of young, wealthy consumers than the West, China’s luxury marketplace is more dynamic and has a strong demand for innovative campaigns. Emily Riddell explores 5 ways international luxury brands like Cartier, Gucci and YSL have successfully connected with Chinese consumers The Chinese market has become the holy grail for luxury brands: in 2020, the country’s overall share of the global luxury market doubled to 20%. However,…