CBBC’s flagship consumer event, China Consumer, will take place in London on 14 October.
China’s consumer market has been an engine for global growth for a number of years, but it is now emerging as a test lab for the future. The future of retail, social connectivity, e-commerce and marketing is being written in China and co-created by Chinese consumers.
Brands big and small are accelerating their digital innovation and product development to meet the needs of distinct Chinese consumer groups. For brands to thrive in this lucrative but complex and competitive market, knowledge of their Chinese consumers is more important than ever. Understanding how Chinese consumers behave and what content they consume, and empathising with their life choices and scenarios can help translate insights into multi-channel strategies for success.
At China Consumer 2024, CBBC will bring to you the brands, the platforms, the creatives and entrepreneurs on both sides to shine a light on the Chinese consumer market and showcase what it is: the most exciting commercial opportunity today!
Last year’s event was oversubscribed, with over 200 delegates in attendance, so be sure to purchase your ticket early to avoid missing out.
Click here to purchase tickets
Event Agenda
China Consumer 2024 will be a full-day event featuring panel sessions, brand interviews, a networking lunch, and break-out workshops. The event will conclude with CBBC’s annual Autumn Reception, which is always a valuable and lively occasion to network and meet new contacts over drinks and nibbles.
China Consumer 2024 will explore a diverse range of topics, including phygital retail, Chinese subcultures and consumer tribes, sustainability in China, cybersecurity laws, and the Hong Kong opportunity for British brands.
Click here to explore the Event Agenda
Sponsorship opportunities
Join CBBC as a sponsor at China Consumer 2024, with seven categories of sponsorship available. Sponsors of China Consumer will enjoy a unique platform from which to showcase their brand and services to the UK-China business community via CBBC’s email, social media and editorial communications and network.
Click here to explore sponsorship opportunities
