Douyin

Social commerce has become a buzzword in recent years, but how is it distinct from traditional e-commerce — and how should brands adjust their strategies accordingly? WPIC Marketing + Technologies offers an explainer for British brands targeting the China market The last few years have seen the rapid growth of “social commerce” in China, a term that refers to the integration of shopping into social media platforms. China’s social commerce… …

Social commerce platforms like Douyin are playing an increasingly important role in the luxury sector in China, helping brands to connect with their consumers on a more personal level, writes Qing Na from Dao Insights In stark contrast to the overcast outlook of China’s overall economic recovery, the luxury sector has seen positive signs after what has been described by Vogue Business as “expectation-beating growth” in the second quarter of… …

Platforms like Douyin and Kuaishou are occupying an increasing share of China’s lucrative e-commerce market. So should you still be putting all of your eggs in Tmall’s basket or should you be taking a more diversified approach? China is the world’s leading e-commerce market, generating 50% of all global transactions. Attempts to pin down the value of the country’s e-commerce market vary, but they are always in the trillions, with… …

In collaboration with Douyin, CBBC successfully launched its first IP roundtable at Shanghai British Centre on 21 July, aiming to support rights owners in understanding Douyin’s e-commerce business model as well as its IP protection policies Conor Murray, IP attaché from the British Embassy Beijing, delivered opening remarks for the IP roundtable online. Around 25 representatives from the food and drink, pharmaceuticals, publishing and luxury sectors attended the meeting and …

Tom Pattinson speaks to Arnold Ma of digital marketing agency Qumin about the hot new social media platform all businesses in China need to be aware of: Douyin Anyone doing business with China in recent years has been aware of the importance of WeChat, a social media one-stop-shop allowing chats, promotions, shopping and payments all on a single platform. And its importance can’t be understated for most businesses in China…. …

Print ads, online ads, TVCs, influencer content… today, short-form video is the go-to form of media for brands trying to reach young new audiences, writes Tim Jeeves Short-form videos are increasingly becoming the go-to medium for advertisers trying to reach a large or targeted audience in China. Usually between 15 seconds and one minute in length, short form videos are watched on mobile screens by hundreds of millions of Chinese …