Social commerce platforms like Douyin are playing an increasingly important role in the luxury …
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Douyin
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Platforms like Douyin and Kuaishou are occupying an increasing share of China’s lucrative e-commerce …
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In collaboration with Douyin, CBBC successfully launched its first IP roundtable at Shanghai British …
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Tom Pattinson speaks to Arnold Ma of digital marketing agency Qumin about the hot …
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ConsumerCultureRetail
Short form video is the new number one form of advertising to reach Gen-Z customers in China
Print ads, online ads, TVCs, influencer content… today, short-form video is the go-to form …