Home Consumer What is Temu? The new Chinese bargain shopping app explained

What is Temu? The new Chinese bargain shopping app explained

The stats are mind-boggling: 117 million downloads, consumers spending £550 million a month, and £11 million spent on Superbowl ads alone – but is Temu burning too bright, too fast?

by Robynne Tindall
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E-commerce platforms like Temu and Shein are attracting a lot of attention for leveraging China’s technology and logistics advantages to bring cheap products to shoppers in the UK directly from manufacturers in China. But critics have raised concerns about sustainability, quality and data privacy Since launching in late 2022, Temu has captured the attention of millions of shoppers worldwide with its promise to let you “shop like a billionaire” at…

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