Social commerce platforms like Douyin are playing an increasingly important role in the luxury…
Tag:
social commerce
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Platforms like Douyin and Kuaishou are occupying an increasing share of China’s lucrative e-commerce…
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Consumer
What 3 top KOLs can tell us about influencer marketing in China
by Celine Tangby Celine TangChina’s most successful influencers – and their route to the top – all have…
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JD and Tmall may be top of mind when it comes to e-commerce, but…
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An increasingly health-conscious China still has an appetite for foreign vitamin and supplements brands,…
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With the increasing relevance of live streaming in China’s digital landscape in recent years,…
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