UK-China Consumer Week 2021 is here

by CBBC 19 April 2021

19 April 2021 0 comment

The China-Britain Business Council is delighted to launch UK-China Consumer Week 2021 – an online programme of events designed for consumer brands.

This event will not only support UK consumer brands of all sizes in strategising their post-pandemic China market presence, but also provide brands with live opportunities to engage with platforms, trade partners and buyers.

The UK-China Consumer Week 2021 will shine a spotlight on China’s consumer market recovery and call attention to opportunities for UK brands to re-engage with China. The event programme will highlight the importance of why now more than ever, China’s consumer market remains vital for UK brands.

This unique programme will take place online between 19 and 23 April 2021. Sessions will be held over five consecutive days, allowing attendees access to the full event programme – should they wish – and enabling event sponsors to benefit from maximum exposure.

Click here to register for this week’s events

Session overview:

Four Content Sessions designed to introduce the Chinese consumer market and key consumer groups, platforms, and marketing channels.
Two Selling to China Practical Guides (retail & food and drink) designed to brief UK companies on the essential steps needed to enter the China market and including market research, compliance and partner identification, as well as available support services.
Two Digital Tool Interactive Sessions, which will walk participants through how to use popular Chinese apps on a mobile phone.
Three Business Matchmaking Sessions catering to UK brands that are looking for distributors, buyers, and business partners.
Livestreaming Event – UK Super Brand Day

Day 1: China Consumer Edit

Post-pandemic China is a consumer market redefined. While some of the fallout from the pandemic reflects the acceleration of market trends already under way, such as live commerce and hybrid physical and digital consumer events, others have emerged as a reaction to the crisis and its impact.

Day 2: Meet the Platform

Establishing a successful trade partnership, with clear communication and mutual understanding, is key to doing good business in China.

Day 3: Meet the China Buyer (Retail)

China is home to one of the world’s most dynamic e-commerce and retail ecosystems. Today you’ll discover the opportunities for your brand in the retail sector.

Day 4: Meet the China Buyer (Food and Drink)

China’s food and drink market often offers unexpected and unusual opportunities for UK brands. With ‘Brand Britain’ still in high-demand amongst safety and health conscious Chinese consumers, discovering your niche in the Chinese market can lead to huge rewards for UK exporters.

Day 5: Meet the Influencer

With the unparalleled power of Chinese social media and e-commerce influencers over their followers, there is little doubt that Key Opinion Leader (KOL) marketing should be a key consideration for any international brands setting their China marketing budget.