China’s athletes performed exceptionally well at this year’s Paris Olympics, placing second in the medal table – here’s how the games have had a wider impact at home… The two-week-long event offered numerous opportunities for Chinese businesses to engage in international trade and commerce. From sponsorship deals and product placements to export opportunities and investment ventures, Chinese enterprises leveraged the global attention surrounding the games to strengthen their market presence …
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In April 2019, the Shanghai International Circuit hosted the 1,000th Formula One Grand Prix. Little could drivers and fans have known, that it would be the last F1 race China would see until 2024. Formula One is back in China for the first time in five years this weekend, the latest in a series of major sporting events to return after the restrictions of the pandemic years. F1 currently has …
As China’s population becomes more affluent, it is also becoming more health conscious. During the Covid-19 pandemic, consumers temporarily stopped going to traditional gyms and embraced smart fitness and sports products that allowed them to work out at home. Kristina Koehler-Coluccia from Woodburn Accountants and Advisors explores the opportunities for UK brands The large and active Chinese millennial population has embraced a healthier lifestyle, joining gyms and fitness classes or… …
Ultimate Frisbee and other niche sports are taking off in China, and international brands like Lululemon and Nike are taking note. Qing Na from Dao Insights examines how the rise of these sports offers useful lessons about marketing to a Gen Z audience in China Despite making its way to China over 30 years ago, the game of ultimate frisbee has only recently risen to become a popular form of… …
As the Beijing 2022 Paralympic Winter Games draw to a close, Juliette Pitt reflects on their social and commercial impact The 2022 Paralympic Winter Games (4-13 March) mark an important moment for disabled citizens and athletes from all around the world. Despite the escalation of geopolitical tensions in many countries since the start of the Winter Olympics in February, the spirit of the Paralympic games has not faded. The Paralympic… …
As the Beijing 2022 Winter Olympics has come to an end, one name has attracted the most attention both on and off the slopes: Eileen Gu. With so much attention on the young freestyle skier, Nik Alderson asks, who is Eileen Gu and why does it matter? With so many questions and potential controversies swirling around the Beijing 2022 Winter Olympics — from geopolitical tensions to whether China could maintain… …
With sales of Nike and Adidas in China weakening, can Chinese brands like Anta step in to fill the gap? Juliette Pitt looks at how the Beijing 2022 Winter Olympics and a partnership with Eileen Gu are helping to cement Anta as a market leader China’s athleisure market is booming. As more and more Chinese people make fitness part of their daily schedule, China’s sportswear market has become the second-largest… …
In this series we look at China-based entrepreneurs, the businesses they have developed and how they have coped with recent obstacles created by the pandemic. Media, entertainment and sports expert and author of “Bamboo Goalposts,” Rowan Simons recounts his China journey I first came to China in September 1987 to study Chinese as part of the undergraduate degree programme at Leeds University. I chose Chinese partly because the course at …
Tom Pattinson speaks to the CEO Of City Football Group, the part-Chinese owned administrators of Manchester City FC, who also bought Chinese team Sichuan Jiuniu FC earlier this year How long have you been dealing with China, how did it start and how has it evolved? At Manchester City, we have had a fan base in China for many years and it has always been a market we’ve been …
Football is big business around the world and, as the Chinese market opens up to the beautiful game, what tactics should British companies interested these new markets be looking to adopt, asks Avi Nagel, CBBC’s China Business Advisor From all-star players transferring to Chinese teams to President Xi’s high profile visits to Premier League clubs, the Middle Kingdom’s growing relationship with English football often makes headlines. Most recently, in February, …