Since 2018, brands like L’Oréal, KFC and Oreo have attempted to tap into the…
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China’s government wants to increase private investment in pension funds, with reforms that could…
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From partnerships with local distributors to live streaming with KOLs, Mark Tanner of The…
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Designed to help you make sense of and harness the potential of the China…
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China’s female consumers have demonstrated growing purchasing power in recent years, and brands are…
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China’s Rural Revitalisation Strategy is a core component of the government’s goal to promote…
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As the Beijing 2022 Winter Olympics has come to an end, one name has…
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Foreign brands are becoming savvier about marketing around Chinese festivals, particularly the culturally and…
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Companies from appliance maker Midea to cosmetics brand Perfect Diary have featured cats and…
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Blind boxes are not a new phenomenon, but China’s Gen Z shoppers have pushed…