Since 2018, brands like L’Oréal, KFC and Oreo have attempted to tap into the…
Antoaneta Becker
Antoaneta Becker
For more information on culture, retail and creative industries in China contact Antoaneta Becker - CBBC's lead on the consumer section - on Antoaneta.Becker@cbbc.org
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China’s government wants to increase private investment in pension funds, with reforms that could…
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From partnerships with local distributors to live streaming with KOLs, Mark Tanner of The…
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Designed to help you make sense of and harness the potential of the China…
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China’s female consumers have demonstrated growing purchasing power in recent years, and brands are…
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China’s Rural Revitalisation Strategy is a core component of the government’s goal to promote…
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As the Beijing 2022 Winter Olympics has come to an end, one name has…
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Foreign brands are becoming savvier about marketing around Chinese festivals, particularly the culturally and…
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Companies from appliance maker Midea to cosmetics brand Perfect Diary have featured cats and…
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Blind boxes are not a new phenomenon, but China’s Gen Z shoppers have pushed…