How Chinese women really shop: 4 case studies

These days Chinese consumers can browse, buy and watch product live streams on all manner of platforms, from Douyin to Taobao to Xiaohongshu – here, in their own words, is how they choose between them According to Statista, almost 60% of China’s online live commerce shoppers are female, and they make up around 51% of Chinese e-commerce users in general. But with so much noise, and so many choices, what…