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Sandra Weiss from Redfern Digital explores how Chinese social media platform Xiaohongshu has evolved this year, and how brands can exploit the platform’s features to increase purchase and conversion rates going into 2023 Xiaohongshu (also known as Little Red Book or RED) is a thriving place for Chinese users to share product and brand experiences, provide and obtain recommendations and lifestyle tips, and most importantly, discover new products and brands….
