China Consumer 2023

The second day of the China-Britain Business Council’s China Consumer 2023 programme took place on 5 July in CBBC’s London office and online, with British consumer brands offered a rare platform from which to meet with leading China partners and Chinese influencers and student ambassadors Following the China Consumer Conference Day and CBBC’s Summer Reception – which took place on 4 July at Mayfair’s No.4 Hamilton Place and attracted over …

For many UK brands, entering and succeeding in China has been daunting, but almost all will tell you it’s also been incredibly rewarding. During CBBC’s China Consumer 2023 event, we heard from those on the front lines, the CEOs and managing directors with first-hand experience of the market – here’s what they said In the run-up to China Consumer 2023, CBBC was thrilled to introduce China Voices. Reflecting the expansive, …

Over 200 delegates attended CBBC’s flagship China Consumer 2023 Conference and Summer Reception, which took place on 4 July at London’s No.4 Hamilton Place At the Conference, attendees heard from speakers representing leading global companies, who discussed the current trends and future opportunities within the Chinese consumer landscape for British consumer brands. CBBC’s Chief Executive, Andrew Seaton, introduced the event, saying that it would look at opportunities and challenges in …

Ahead of China Consumer 2023, Focus speaks to Michael Ward, Managing Director of Harrods, about being the first department store in Europe to embrace Chinese payment methods such as Alipay, and infusing creativity into the brand’s digital interactions Tell us more about how Harrods entered the China market At Harrods, we have been actively involved in the Chinese market for over 10 years, building strong relationships with Chinese customers both …

Dragon Boat Festival, a traditional festival celebrated with a three-day national holiday from 22-24 June, has proven to be a significant catalyst for China’s tourism industry and consumer spending, although some dark clouds remain Despite the lingering effects of the Covid-19 pandemic, this year’s Dragon Boat Festival holiday saw a remarkable surge in travel numbers, both domestically and internationally, as well as a considerable increase in overall tourism spending. There …

These days Chinese consumers can browse, buy and watch product live streams on all manner of platforms, from Douyin to Taobao to Xiaohongshu – here, in their own words, is how they choose between them According to Statista, almost 60% of China’s online live commerce shoppers are female, and they make up around 51% of Chinese e-commerce users in general. But with so much noise, and so many choices, what …

Platforms like Douyin and Kuaishou are occupying an increasing share of China’s lucrative e-commerce market. So should you still be putting all of your eggs in Tmall’s basket or should you be taking a more diversified approach? China is the world’s leading e-commerce market, generating 50% of all global transactions. Attempts to pin down the value of the country’s e-commerce market vary, but they are always in the trillions, with …

China’s most successful influencers – and their route to the top – all have something to tell us about China’s e-commerce ecosystem, writes Robynne Tindall China is a global leader in influencer marketing, with the market for key opinion leaders (KOLs) – the more common term for influencers in the Chinese context – reaching RMB 340 billion (£41 billion) in 2021. The Covid-19 pandemic has significantly increased the amount of …

The gold-paved streets of China’s live streaming landscape have attracted many brands and even encouraged some to try and replicate the successful live commerce model in the West. But Western consumers aren’t biting. Robynne Tindall looks at the differing attitudes to live commerce in China and the West and what that means for Western consumer brands targeting China The value of China’s live-streamed e-commerce (aka live commerce) market reached RMB …

After three years of the Covid-19 pandemic, Chinese consumers are more aware of the importance of health and food safety than ever, giving rise to new trends that are driving growth in China’s food and beverage (F&B) industry. This represents new investment opportunities in the F&B sector for UK companies, as Kristina Koehler-Coluccia from Woodburn Accountants & Advisors explains Projections suggest that revenue in the Chinese food market will amount …