China’s consumer market is incredibly diverse, with various “consumer tribes” exhibiting distinct behaviours, preferences and spending patterns. Each of these tribes offers unique opportunities for businesses to tailor their products, services, and marketing strategies. In this article, WPIC introduces one of the most influential tribes: the health-conscious consumer. The rise of the health-conscious consumer The health-conscious consumer tribe in China has experienced significant growth over the past decade. This expansion …
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consumer trends
From e-commerce to the metaverse, Sandra Weiss from RedFern Digital reviews the biggest consumer trends in China for 2023 As we near 2023’s half-way point, retail sales in China have seen marked improvements during the first few months following the complete removal of Covid-19 regulations. In the first quarter of the year, retail sales rose steadily at 5.8%, and in March, there was a notable uptick, with a 10.6% increase …
These days Chinese consumers can browse, buy and watch product live streams on all manner of platforms, from Douyin to Taobao to Xiaohongshu – here, in their own words, is how they choose between them According to Statista, almost 60% of China’s online live commerce shoppers are female, and they make up around 51% of Chinese e-commerce users in general. But with so much noise, and so many choices, what …
The combination of temples and cafés might sound out of place, but temple coffee has become a rising trend among the younger demographic in China, writes Qing Na from Dao Insights From Cibei (Mercy) Coffee in Yongfu Temple, to Muhuanxi (Bathe in Happiness) in Faxi Temple in Hangzhou, to Jianfo (Meet the Buddha) Coffee in Longxing Temple in Taizhou, temples seem to have become a standard setting for coffee shops …