Why British brands should make the most of the China opportunity

For many of the UK’s most prestigious brands, entering and succeeding in the China market has been daunting, but almost all will tell you it’s also been incredibly rewarding. During CBBC’s China Consumer 2022 event, we heard from the people on the front lines, the CEOs and managing directors with first hand experience of the market – here’s what they said. In the run-up to the largest China-consumer offline event…