For many of the UK’s most prestigious brands, entering and succeeding in the China market has been daunting, but almost all will tell you it’s also been incredibly rewarding. During CBBC’s China Consumer 2022 event, we heard from the people on the front lines, the CEOs and managing directors with first hand experience of the market – here’s what they said. In the run-up to the largest China-consumer offline event… …
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China Consumer 2022
The second day of the China-Britain Business Council’s China Consumer 2022 programme took place on 30 June in CBBC’s London office and online, with British Consumer brands offered a rare platform to meet with leading China buyers and Chinese influencers and student ambassadors Following the event’s Conference Day, which took place in London on 28 June and attracted over 120 attendees, the second day of activities under CBBC’s flagship Consumer …
The first day of CBBC’s China Consumer 2022 Conference was held in London on 28th June, with over 120 delegates attending to hear from a line-up of expert hosts and speakers discussing the future of retail in China, and current and future trends in the consumer sector The event was composed of dedicated panel discussions as well as tailored breakout sessions, and offered cutting-edge insights and actionable takeaways for UK …
The beauty industry has long relied on free samples to reach new customers, but they have become even more key to attracting and retaining consumers in China’s crowded beauty market In the West, consumers often ask for samples prior to purchasing an item to try before they buy, whereas in China brands tend to give out samples only once a shopper has purchased a full-sized product. To Chinese consumers, samples… …