Exploring the Traditional Chinese Medicine Market in China

Traditional Chinese medicine (TCM) is a comprehensive medical system that encompasses a wide range of theories and methodologies, including herbal medicine, acupuncture, cupping therapy, massage and dietary therapy. In addition to enjoying a rich culture and history, TCM is also a billion-dollar market that offers some surprising opportunities for Western medical and consumer brands. What is TCM and how big is the market? TCM is an alternative medicine practice that…