How to adapt your business for China’s e-commerce market

China represents a huge opportunity for small businesses, but it can be challenging to stand out in such a crowded online marketplace. One brand’s successful partnership with Alibaba’s Tmall Global offers lessons for other companies on how to adapt your business for China’s e-commerce market When British electrotherapy device maker TensCare joined Tmall Global in 2018, they were well aware of the potential boost success in China could give to…