China is on track to become the growth engine for the world’s luxury goods market, powered by digitally-savvy consumers shopping on platforms like Tmall Luxury Pavilion China is the world’s second-largest luxury market thanks to a rising middle class and many high-net-worth individuals (HNWIs) with huge disposable incomes. According to a recent Morgan Stanley report, Chinese consumers will make up 60% of total global spending growth on luxury items by …
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Launching an e-commerce presence in China requires careful consideration: should you choose an e-commerce giant like Tmall or a social commerce platform like Douyin or WeChat? Agnes Yung, group account director at digital agency Hylink UK, explains the advantages of each platform China has the largest population of digital buyers in the world – 780 million people in 2021 – and the e-commerce market is projected to reach $3 trillion …
China represents a huge opportunity for small businesses, but it can be challenging to stand out in such a crowded online marketplace. One brand’s successful partnership with Alibaba’s Tmall Global offers lessons for other companies on how to adapt your business for China’s e-commerce market When British electrotherapy device maker TensCare joined Tmall Global in 2018, they were well aware of the potential boost success in China could give to …
From Holland & Barrett to Sweaty Betty, more and more UK brands are joining Tmall to gain access to the China market. The upcoming Pitch Fest is a golden opportunity for UK brands to be fast-tracked into the world’s biggest shopping event, Alibaba’s Singles Day (aka 11.11) Global Shopping Festival Alibaba Group’s Tmall Global has announced the launch of the UK and Ireland edition of Go Global 11.11 Pitch Fest, …