Often compared to Instagram or Pinterest, Xiaohongshu (or RED in English) helps users discover …
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Pearl Zhu
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ConsumerEditors' Pick
The best 2022 Beijing Winter Olympics advertising campaigns
by Pearl Zhuby Pearl ZhuFrom Coca-Cola to P&G, brands have been creating tailored campaigns for the Beijing Winter …
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An increasingly health-conscious China still has an appetite for foreign vitamin and supplements brands, …
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