In the bustling streets of Chinese cities, a bright yellow-and-pink logo has become a familiar sight. Mixue Bingcheng, a Chinese bubble tea and ice cream chain, has quietly grown into one of the most prolific retail brands in the world. With over 45,000 stores globally — more than McDonald’s or Starbucks — Mixue has captured the hearts (and taste buds) of millions. Its rapid rise is not just a story …
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This year has seen an explosion of interest in Buddhist temples among China’s anxious youth, making it tempting for brands to incorporate religious themes to stay in touch with the zeitgeist. However, writes Dao Insights’ Miranda Jarrett, as Hey Tea’s latest collaboration shows, this strategy could be more risky than rewarding Hey Tea, the self-proclaimed innovator of “new-style” tea, is renowned in China for its effective marketing collaborations. In one… …
From plant-based Beyond Meat to Hey Tea and Gong Cha’s trendy bubble teas, Chinese consumers continue to look for novel and healthy experiences from food and drink products, and UK brands need to do their research before entering the market, writes Sandra Weiss from RedFern Digital Since the outbreak of Covid-19, there have been several shifts in consumer behaviour and preference in China’s food and drink market. This article looks… …
From KFC’s tea-only spin off brand to HeyTea’s new product based on a popular historical drama, recent developments in China’s ice cream, energy drink and bubble tea markets show the importance of integrating Chinese cultural elements into your products. Qing Na from Dao Insights explores three key summer trends It is getting harder to tickle the taste buds of Chinese consumers due to their rapidly-changing preferences and the lightning-fast pace… …