China’s consumer market is incredibly diverse, with various “consumer tribes” exhibiting distinct behaviours, preferences and spending patterns. Each of these tribes offers unique opportunities for businesses to tailor their products, services, and marketing strategies. In this article, WPIC introduces one of the most influential tribes: the health-conscious consumer. The rise of the health-conscious consumer The health-conscious consumer tribe in China has experienced significant growth over the past decade. This expansion… …
The market for organic products is relatively new in China. However, as the fourth largest organic market in the world and the biggest in Asia, China is an increasingly important buyer of organic products and offers interesting business opportunities with a large potential for growth, writes Kristina Koehler-Coluccia, Head of Business Advisory, Woodburn Global The perception of terms like ‘organic’, ‘natural’ or ‘bio’ is different in China. People in the… …
Robynne Tindall speaks to F&B branding and marketing consultant and food writer Jessie Zhang about how the pandemic has changed China’s restaurant and hospitality industries and what we can learn from the brands that have continued to thrive Jessie Zhang is the founder of Star Gourmet Communications, an integrated marketing and communications agency that works with some of China’s best-known hospitality and lifestyle brands, including DaDong China World Mall, San… …
China’s nutrition and supplements market is experiencing record growth thanks to rising health awareness and increasing disposable income among Chinese consumers, writes Kristina Koehler-Coluccia, Head of Business Advisory for Woodburn Accountants & Advisors China is facing problems, such as an ageing society, social stress, environmental problems – including air and water pollution – and the end of the Zero-Covid policy. To prevent and shield themselves from the consequences of these… …
Over the past 30 years, the fast-food sector in China has experienced remarkable growth. While Western giants like KFC and McDonald’s still dominate the market, Chinese brands have made rapid gains by tapping into local tastes and preferences around fusion cuisine Western fast food was introduced into China in the 1980s when KFC opened its first outlet in Beijing. Since then, the sector has experienced substantial growth, with other international… …
From e-commerce to the metaverse, Sandra Weiss from RedFern Digital reviews the biggest consumer trends in China for 2023 As we near 2023’s half-way point, retail sales in China have seen marked improvements during the first few months following the complete removal of Covid-19 regulations. In the first quarter of the year, retail sales rose steadily at 5.8%, and in March, there was a notable uptick, with a 10.6% increase …
Ahead of China Consumer 2023, Focus speaks to Atul Chhaparwal, Managing Director of Diageo Greater China, about committing to being “in China for China” through ESG initiatives and more Tell us more about how Diageo entered the China market. We established our China business in 2002 and over the years, we have developed an outstanding portfolio of international and local premium beverage alcohol brands in China, ranging from Scotch whisky,… …
After three years of the Covid-19 pandemic, Chinese consumers are more aware of the importance of health and food safety than ever, giving rise to new trends that are driving growth in China’s food and beverage (F&B) industry. This represents new investment opportunities in the F&B sector for UK companies, as Kristina Koehler-Coluccia from Woodburn Accountants & Advisors explains Projections suggest that revenue in the Chinese food market will amount… …
China’s beer market accounts for 12% of global sales. Beer enthusiasts across the country are now starting to experiment with new trends including premium and craft products, presenting excellent new opportunities for foreign investors interested in entering the market China has been the world’s largest beer market since 2002. The country’s beer industry is also the fastest growing in the world, with total revenue projected to reach US$131.5 billion (£106.7… …
China’s growing middle class and rising consumer awareness about the safety and origins of their food have driven demand for better products. Chinese authorities are also implementing higher standards across everything from beverages and food additives to detergents, contaminants and test methods, writes Kristina Koehler-Coluccia from Woodburn Accountants & Advisors A crisis in food confidence began in China in 2008, when melamine was found in locally produced baby formula, sickening… …