A growing demand for whisky in China has seen UK exports rise substantially, and now the big players are even looking to create Chinese whiskies in China for China. In this series of infographics, we look at the key things brands need to know about the Chinese whisky market, including sales figures and customer profile. The sales value of whisky in China: The trade value of whisky imports to China: …
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A rapidly growing demand for whisky in China has seen UK exports rise substantially, but the big players are not just looking to bolster their selling power to China … now the race is on to create the first Chinese whisky, reports Tom Pattinson The heavy bass of the music bounces off the walls of the club, arms wave in the air, and waiters deftly dart around the cavernous nightclub, …
Ahead of China Consumer 2023, Focus speaks to Atul Chhaparwal, Managing Director of Diageo Greater China, about committing to being “in China for China” through ESG initiatives and more Tell us more about how Diageo entered the China market. We established our China business in 2002 and over the years, we have developed an outstanding portfolio of international and local premium beverage alcohol brands in China, ranging from Scotch whisky, …
In the lead-up to two events in Beijing and Shanghai celebrating the 50th anniversary of UK-China ambassadorial relations, FOCUS speaks to British companies that have experienced success in the Chinese market over the last half a century In this fourth instalment, Corporate Relations Director of Diageo Greater China Lin Fou-Menuhin tells FOCUS how the company has been promoting positive drinking, championing inclusion and diversity, and pioneering grain-to-glass sustainability. Tell us …
While baijiu and whiskey are still the most widely popular spirits in China, gin is slowly becoming the spirit of choice among young Chinese drinkers. Coquina Restrepo finds out more about China’s growing gin market Gin is a relatively new spirit on the shelves of Chinese bars, but it has distinguished itself as the chameleon of drinks. It’s not too sweet, not too strong and can be blended to have …
Alcohol has shaped Chinese culture for thousands of years, influencing art, philosophy, politics and tradition. Recently, alcohol consumption has been tied to changing political and economic conditions, with young Chinese consumers increasingly willing to try drinks such as whisky, beer and wine Whilst baijiu (a strong colourless liquor usually distilled from sorghum) remains the favourite tipple for many Chinese drinkers, sales are declining as the younger generation continue to associate …