How KFC and McDonald’s conquered the Chinese market

Over the past 30 years, the fast-food sector in China has experienced remarkable growth. While Western giants like KFC and McDonald’s still dominate the market, Chinese brands have made rapid gains by tapping into local tastes and preferences around fusion cuisine Western fast food was introduced into China in the 1980s when KFC opened its first outlet in Beijing. Since then, the sector has experienced substantial growth, with other international…