As pet ownership in China has grown, so has the pet food market, which is expected to reach RMB 250 billion by 2025, writes Sandra Weiss from Redfern Digital. How can brands tap into China’s growing pet food market, and what sales and marketing channels should they be using? Driven by a desire for companionship, especially during the Covid-19 pandemic, more and more Chinese consumers have opted to bring a …
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Companies from appliance maker Midea to cosmetics brand Perfect Diary have featured cats and dogs in advertising campaigns that tap into Gen Z’s love of pets. Juliette Pitt examines how pets could help your business succeed in China – and why you should start taking canine KOLs more seriously Over the last 30 years, the status of pets in China has evolved from watchdogs and rat catchers to part of …