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How to set up and run a company in China from Europe

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While global economies have been battered by rolling lockdowns throughout the pandemic, the Chinese economy has proven remarkably resilient, expanding by 12.5% in the first half of 2021.

As the UK’s third-largest goods trading partner and sixth-largest buyer of British goods exports in 2020, the Chinese market presents an enormous opportunity for UK companies looking to diversify their international business activities, whether this be via cross border e-commerce, establishing operations in-market, sourcing goods from China, or working with Chinese export and import agents.

launchpad CBBC

However, with travel restrictions still in place, it can be unclear to British businesses and first-time China market entrants what steps they can take in the UK to set up in China. Let CBBC guide you with our latest webinar series, running throughout September and October.

The seven-part series will provide practical advice on:

  1. How to set up, run and exit a successful business in China from Europe
  2. Building brand awareness through digital marketing channels
  3. Assessing if you have the financial resources to go into China
  4. Ensuring you get paid from China, and the importance of this consideration
  5. How to use e-commerce as a first step into China
  6. Creating legally enforceable agreements
  7. Sourcing products and managing quality control remotely
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How to set up, run and exit a successful business in China from Europe

In the first webinar, on 14 September, join German entrepreneur and lawyer Richard Hoffmann to learn how to successfully establish and grow a foreign company in China.

Richard will share his own experiences of growing a two-person company to have 70 staff over eight years, becoming the biggest German SME in Beijing at the time, as well as how he ultimately sold the business to a global private equity company.

Richard will cover the following points:

  • Why did this company grow faster than its competitors?
  • How can you run a company in China from Europe?
  • What corporate structuring elements are important to consider when a subsidiary is so far away in a market like China?
  • How can you manage and motivate employees?
  • What internal control mechanisms should be introduced as a company grows?

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