Recent extreme weather events — including the floods in Henan in 2021 and the China-wide heatwave in 2022 — have shown the importance of upgrading early warning and response systems nationwide, according to China Dialogue’s Jiang Mengnan and Lin Zi “At about 2pm, the sky went dark and water started leaking into the office. Heavy rain and flood warnings started to appear on Weibo and some of my colleagues put… …
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With a cold winter forecast in China, Mark Bellamy from China Skinny looks at how brands can tweak their product lines and marketing communications in line with the weather to boost sales Understanding the Chinese market can require a complex combination of experience, data, insights and industry contacts. But beyond analysis, there is a relatively banal subject that can greatly impact consumer behaviour and how they choose to spend their… …