Often compared to Instagram or Pinterest, Xiaohongshu (or RED in English) helps users discover and buy luxury, fashion and beauty…
With sales of Nike and Adidas in China weakening, can Chinese brands like Anta step in to fill the gap?…
The unlikely star of Team GB’s Winter Olympic showing so far isn’t an athlete — it’s the outfits from the…
China’s cosmetics market has exhibited a strong recovery since the beginning of the Covid-19 pandemic, with consumers increasingly willing to…
From Coca-Cola to P&G, brands have been creating tailored campaigns for the Beijing Winter Olympics that incorporate Chinese elements. Juliette…
From Nike and Coca Cola, to Gucci x Doraemon, these are the brands that ran thoughtful Chinese New Year marketing…
An increasingly health-conscious China still has an appetite for foreign vitamin and supplements brands, despite growing domestic competition. RedFern Digital…
From Tesla to Bulgari, an increasing number of brands are choosing to collaborate with CGI/AI-generated influencers to promote their products…
With purchases of men’s skincare and cosmetics on the rise around the world, but especially in China, RedFern Digital spoke…
From Alibaba and WeChat to Beike, Chinese companies are starting to actively target the elderly market in China – and…