From Li Jiaqi to Kim Kardashian, it's no secret that influencer marketing can be key to the success of consumer…
Chinese consumers spent nearly 700 billion RMB on e-commerce platforms like JD.com, Pinduoduo and Alibaba’s Tmall during China’s mid-year 618…
With Dior employing a virtual version of famous actress Angelababy (Angela 3.0) in one of its fashion shows, to world…
Tom Pattinson speaks to Joy Isaacs, founder and CEO of Argentum Apothecary, to find out how changing the company's China…
How much do Chinese consumers care about sustainability? Are sustainability concerns translating into purchasing decisions? How can brands prepare for…
What are China's main e-commerce platforms? Who buys what from which platform? Are Douyin and Xiaohongshu taking over from Tmall…
Launching an e-commerce presence in China requires careful consideration: should you choose an e-commerce giant like Tmall or a social…
The beauty industry has long relied on free samples to reach new customers, but they have become even more key…
JD and Tmall may be top of mind when it comes to e-commerce, but don’t neglect WeChat. China’s most popular…
From Douyin to Taobao, everyone is getting in on the live streaming market in China. But which is the best…