sports

The Shanghai Grand Prix and the future of international sporting events in China

In April 2019, the Shanghai International Circuit hosted the 1,000th Formula One Grand Prix. Little could drivers and fans have…

2 weeks ago

Practical guide to China’s smart fitness and sports market

As China's population becomes more affluent, it is also becoming more health conscious. During the Covid-19 pandemic, consumers temporarily stopped…

12 months ago

How brands can tap into the rise of Ultimate Frisbee in China

Ultimate Frisbee and other niche sports are taking off in China, and international brands like Lululemon and Nike are taking…

2 years ago

Disability in China and the 2022 Paralympic Winter Games

As the Beijing 2022 Paralympic Winter Games draw to a close, Juliette Pitt reflects on their social and commercial impact…

2 years ago

Why Eileen Gu was the real winner of Beijing 2022

As the Beijing 2022 Winter Olympics has come to an end, one name has attracted the most attention both on…

2 years ago

Will Chinese sports brand Anta overtake Nike and Adidas?  

With sales of Nike and Adidas in China weakening, can Chinese brands like Anta step in to fill the gap?…

2 years ago

Entrepreneur Spotlight: ClubFootball

In this series we look at China-based entrepreneurs, the businesses they have developed and how they have coped with recent…

3 years ago

Manchester City Football Club CEO explains why they bought a Chinese football club

Tom Pattinson speaks to the CEO Of City Football Group, the part-Chinese owned administrators of Manchester City FC, who also…

5 years ago

It’s kicking off – football comes to China

Football is big business around the world and, as the Chinese market opens up to the beautiful game, what tactics…

5 years ago

The government is ploughing ahead with snow sports in China in preparation for the 2022 Winter Olympics

When investors look to China, winter sports have historically come towards the bottom of a long list of potential business…

5 years ago