From live streaming to influencer collaborations, which marketing method is right for your business in China? Dana Goldburd, Co-Founder and…
As China’s consumer landscape evolves, brands are being compelled to consider ethical practices, localised offerings, immersive experiences and a genuine…
Sandra Weiss from Redfern Digital explores how Chinese social media platform Xiaohongshu has evolved this year, and how brands can…
From Li Jiaqi to Kim Kardashian, it's no secret that influencer marketing can be key to the success of consumer…
Often compared to Instagram or Pinterest, Xiaohongshu (or RED in English) helps users discover and buy luxury, fashion and beauty…
The priority for most brands as Q3 draws to a close is ensuring that plans have been finalised and locked…
What is Pinduoduo – the fastest growing social commerce giant in China – and why brands should get on the…
In collaboration with Douyin, CBBC successfully launched its first IP roundtable at Shanghai British Centre on 21 July, aiming to…
Backed by Alibaba and Tencent, social e-commerce platform Xiaohongshu is known for its community of well-informed consumers and can be…
Often referred to as the “Chinese Quora,” Q&A platform Zhihu is one of China’s top social media platforms and has…