social media

From live streaming to influencer collaborations, which marketing method is right for your business …

As China’s consumer landscape evolves, brands are being compelled to consider ethical practices, localised …

Sandra Weiss from Redfern Digital explores how Chinese social media platform Xiaohongshu has evolved …

From Li Jiaqi to Kim Kardashian, it’s no secret that influencer marketing can be …

Often compared to Instagram or Pinterest, Xiaohongshu (or RED in English) helps users discover …

The priority for most brands as Q3 draws to a close is ensuring that …

What is Pinduoduo – the fastest growing social commerce giant in China – and …

In collaboration with Douyin, CBBC successfully launched its first IP roundtable at Shanghai British …

Backed by Alibaba and Tencent, social e-commerce platform Xiaohongshu is known for its community …

Often referred to as the “Chinese Quora,” Q&A platform Zhihu is one of China’s …