social media

As China’s consumer landscape evolves, brands are being compelled to consider ethical practices, localised…

Sandra Weiss from Redfern Digital explores how Chinese social media platform Xiaohongshu has evolved…

From Li Jiaqi to Kim Kardashian, it’s no secret that influencer marketing can be…

Often compared to Instagram or Pinterest, Xiaohongshu (or RED in English) helps users discover…

The priority for most brands as Q3 draws to a close is ensuring that…

What is Pinduoduo – the fastest growing social commerce giant in China – and…

In collaboration with Douyin, CBBC successfully launched its first IP roundtable at Shanghai British…

Backed by Alibaba and Tencent, social e-commerce platform Xiaohongshu is known for its community…

Often referred to as the “Chinese Quora,” Q&A platform Zhihu is one of China’s…

When she’s not creating podcasts for Caixin Global, Nandini Venkata is busy hosting the…