social media

The Supreme Court has upheld a law targeting TikTok and its parent company ByteDance that will lead to the app being banned in the US from 19 January, but could President-Elect Trump save it when he is sworn into office on Monday, 20 January? We answer some pressing questions about the short video app Who or what is ByteDance? ByteDance is a Chinese-owned tech giant founded in March 2012 by …

As a potential US ban on TikTok looms, users have been flocking to download Chinese social media platform Xiaohongshu, pushing the app to number one on US app stores. But what is Xiaohongshu, and is it even like TikTok? With the US Supreme Court seeming increasingly likely to uphold a law banning TikTok over national security concerns unless parent company ByteDance sells the platform to a non China based company …

Social commerce, a blend of social media and e-commerce, has become a key part of the retail landscape in the country – so what are the top social commerce platforms in China, and the trends that British businesses need to know? Social commerce combines social interaction with online shopping, leveraging platforms where users can share, discuss, and directly purchase products. This seamless integration has created an engaging and influential ecosystem …

Q&A platform Zhihu is often referred to as the “Chinese Quora,” and while it may not be that well-known in the West, it is one of China’s top social media platforms and has been backed by Tencent, Innovation Works and JD.com, writes Robynne Tindall. When it comes to social media marketing in China, the first platforms that spring to mind will almost certainly be WeChat, Weibo, and Douyin. While Zhihu …

The Chinese social media landscape can be daunting. With a unique blend of diversity and integration, platforms like WeChat and Douyin are reshaping how consumers engage and transact. In this rapidly-evolving landscape, a new guide by the China-Britain Business Council and Sinorbis aims to demystify these powerful channels The Chinese social media landscape can be a tough one to understand. It is both more diverse and more integrated than its …

From live streaming to influencer collaborations, which marketing method is right for your business in China? Dana Goldburd, Co-Founder and CMO of Up2China, explores the pros and cons of some of the most popular marketing strategies Success in the Chinese market is rarely the result of a uni-directional strategy; it requires a more complex approach that takes in multiple platforms and strategies. To help businesses build a presence and loyalty …

As China’s consumer landscape evolves, brands are being compelled to consider ethical practices, localised offerings, immersive experiences and a genuine commitment to community development, writes Tom Pattinson China’s vast consumer market defies classification. And yet, amidst the mosaic of consumers divided by everything from geography to socio-economic status, one key group has more power than most – the 300 million-strong middle class, many of whom were born after the 1980s. …

Sandra Weiss from Redfern Digital explores how Chinese social media platform Xiaohongshu has evolved this year, and how brands can exploit the platform’s features to increase purchase and conversion rates going into 2023 Xiaohongshu (also known as Little Red Book or RED) is a thriving place for Chinese users to share product and brand experiences, provide and obtain recommendations and lifestyle tips, and most importantly, discover new products and brands. …

From Li Jiaqi to Kim Kardashian, it’s no secret that influencer marketing can be key to the success of consumer brands. But what do UK companies entering the China market need to know about its influencer marketing ecosystem, and how does it differ between the two countries? Most brands nowadays will be familiar with China’s unique social media platforms – WeChat, Weibo, Xiaohongshu, Douyin – and how they compare to …

Often compared to Instagram or Pinterest, Xiaohongshu (or RED in English) helps users discover and buy luxury, fashion and beauty products. It can also be an essential tool for building community around a brand in China, writes Mark Bellamy from Aiken Digital.  Comparing Chinese platforms to those we are familiar with in the West often provides a helpful analogy for understanding the way they work: WeChat and WhatsApp; Tmall and …