In the face of changing consumption habits and declining sales from online shopping festivals, Alibaba has cancelled Double 12 for…
Confused by recent reports and analysis of China’s biggest omnichannel shopping festival Double 11’s performance and significance in current marketing…
China’s annual online shopping festival, Singles’ Day (also known as Double 11 or 11.11), kicked off in late October and…
From the rise of Chinese brands to metaverse and virtual reality promotions, these are the major trends from the 2022…
Singles’ Day (also known as Double 11 or 11.11) is the world’s biggest shopping festival – that much became clear…
One week after Singles’ Day (11.11), the figures for the annual shopping festival show that consumer confidence in China remains…
The madness and presales for this year’s Single’s Day/11.11 festival kicked off in mid-October. The 23-days of the festival will…
The priority for most brands as Q3 draws to a close is ensuring that plans have been finalised and locked…
China's now-famous Singles Day sales, held on November 11th (11.11), has become a lifeline for overseas brands in the midst…