With the increasing relevance of live streaming in China's digital landscape in recent years, especially in the realm of e-commerce,…
REDFERN DIGITAL AND CBBC HAVE PARTNERED TO PRESENT A FOUR-PART SERIES ON DIGITAL RETAIL IN CHINA. THIS FINAL PART EXPLORES SOME OF…
TikTok and its parent company ByteDance have been a hot topic since President Trump touted a ban on the popular…
Social commerce has emerged in recent years as an integration of social media and e-commerce. One of the most popular…
With the increasing relevance of live streaming in China's digital landscape in recent years, especially in the realm of e-commerce,…
What are the key characteristics of China’s huge and diverse female consumers base, asks Alexandra Kimmons When it comes to…
China’s livestreaming stars are earning millions in a new social media revolution, writes Tom Pattinson ‘Influencers’ are people who have…