livestreaming

With the increasing relevance of live streaming in China’s digital landscape in recent years, especially in the realm of e-commerce, regulations are frequently updated and change to restrict fraudulent and illegal activity and misinformation Live streaming has become an essential way to create buzz and drive sales for companies operating in China across a wide range of industries. Companies that get it right can benefit greatly from the fast-paced live… …

REDFERN DIGITAL AND CBBC HAVE PARTNERED TO PRESENT A FOUR-PART SERIES ON DIGITAL RETAIL IN CHINA. THIS FINAL PART EXPLORES SOME OF THE NEW POST-COVID CONSUMER TRENDS IN CHINA’S CONSUMER SECTOR How has Covid-19 impacted commerce in China? The spread of Covid-19 earlier in the year caused lockdowns across China, causing people to turn to e-commerce for purchasing everything from daily necessities to clothes and luxury items. However, even as offline retail… …

TikTok and its parent company ByteDance have been a hot topic since President Trump touted a ban on the popular social streaming site: The team at Dao Insights answer some of our most pressing questions Who or what is ByteDance? ByteDance is a Chinese-owned tech giant, founded by Zhang Yiming in March 2012. Zhang Yiming is an entrepreneur who is now the ninth richest person in China due to the success… …

Social commerce has emerged in recent years as an integration of social media and e-commerce. One of the most popular platforms known for social commerce is Xiaohongshu. or Little Red Book (RED), writes Sandra Weiss RED started off as a platform for sharing product reviews and recommendations among young Chinese consumers, after which the platform began to implement e-commerce features that allowed individual merchants or brands to open up stores… …

With the increasing relevance of live streaming in China’s digital landscape in recent years, especially in the realm of e-commerce, more regulations have become necessary to restrict fraudulent activity and misinformation, writes Sandra Weiss During the Covid-19 outbreak in China, live streaming was a market saviour for many brands and stores that were forced to shut down their offline channels due to the lockdown. As consumers were also isolated in… …

What are the key characteristics of China’s huge and diverse female consumers base, asks Alexandra Kimmons When it comes to China’s female consumers there is no singular female demographic, explains CBBC’s retail and e-commerce business advisor Pearl Zhu. “Women’s spending habits differ based on a wide variety of factors – marital status, location, degree of financial independence, social media engagement, working schedule…” she explains. These different factors result in very… …

China’s livestreaming stars are earning millions in a new social media revolution, writes Tom Pattinson ‘Influencers’ are people who have wide followings on social media platforms like Instagram or YouTube. They are people who can make serious money from posting branded content to their legions of followers. The majority are pop stars, reality TV personalities or supermodels, and brands pay thousands of dollars for them to showcase their products. The… …