Social commerce platforms like Douyin are playing an increasingly important role in the luxury sector in China, helping brands to…
Platforms like Douyin and Kuaishou are occupying an increasing share of China’s lucrative e-commerce market. So should you still be…
In collaboration with Douyin, CBBC successfully launched its first IP roundtable at Shanghai British Centre on 21 July, aiming to…
Tom Pattinson speaks to Arnold Ma of digital marketing agency Qumin about the hot new social media platform all businesses…
Print ads, online ads, TVCs, influencer content... today, short-form video is the go-to form of media for brands trying to…