Confused by recent reports and analysis of China’s biggest omnichannel shopping festival Double 11’s performance and significance in current marketing…
China’s annual online shopping festival, Singles’ Day (also known as Double 11 or 11.11), kicked off in late October and…
From the rise of Chinese brands to metaverse and virtual reality promotions, these are the major trends from the 2022…
Singles’ Day (also known as Double 11 or 11.11) is the world’s biggest shopping festival – that much became clear…