Double 11

Double 11 2024 (also known as Singles’ Day or 11.11) came to a close at the beginning of this week. The three-week online shopping event saw a resurgence in consumer engagement, setting new benchmarks and highlighting a shift in consumer behaviour, writes CBBC’s Celine Tang For UK businesses aiming to succeed in China’s competitive e-commerce landscape, here is a closer look at the key trends, data, and insights from Double …

Sandra Weiss from Redfern Digital looks at how China’s popular shopping festivals, like 618 and Singles Day (Double 11), have evolved in recent years, and what that means for consumer brands operating in China The landscape of shopping festivals in China has undergone a remarkable transformation over the years. What started as single-day events blossomed into month-long celebrations, marked by pre-heats, extravagant galas and a crescendo of discounts and promotions. …

Confused by recent reports and analysis of China’s biggest omnichannel shopping festival Double 11’s performance and significance in current marketing budgets? You are not alone. Once an unmissable fixture in the marketing diary of any consumer company serious about growing sales and customers in the world’s biggest e-commerce market, Singles Day or Double 11 is now regarded with much circumspect by brands and consumers alike. Against a background of a …

China’s annual online shopping festival, Singles’ Day (also known as Double 11 or 11.11), kicked off in late October and is expected to generate the usual mind-boggling figures as it enters its 15th year, writes Robynne Tindall Although in recent years, some have started to question the relevance of Singles’ Day (especially after Alibaba declined to release sales figures for the first time in 2022, it remains a major event …

From the rise of Chinese brands to metaverse and virtual reality promotions, these are the major trends from the 2022 Singles’ Day shopping festival Singles’ Day (aka Double 11 or 11.11) has wrapped up another year of sales. The festival – always a focal point for consumer brands and analysts alike – was under increased scrutiny this year in the face of troubled economic waters. Read on to find out …

Singles’ Day (also known as Double 11 or 11.11) is the world’s biggest shopping festival – that much became clear as soon as Alibaba launched its first Singles’ Day event 14 years ago in 2009 – so how has it changed, and what do you need to be aware of this year? Although Alibaba recorded gross merchandise volume of RMB 540.3 billion (£64.9 billion) during 2021, this year looks set …