consumer trends

The China trends to know about in 2023

From e-commerce to the metaverse, Sandra Weiss from RedFern Digital reviews the biggest consumer trends in China for 2023 As…

11 months ago

How Chinese women really shop: 4 case studies

These days Chinese consumers can browse, buy and watch product live streams on all manner of platforms, from Douyin to…

11 months ago

Is temple coffee China’s latest caffeine fad?

The combination of temples and cafés might sound out of place, but temple coffee has become a rising trend among…

1 year ago