Outbound tourism from China is slowly recovering post-Covid, but the tourists that are coming back are not necessarily spending and…
Foreign brands are becoming savvier about marketing around Chinese festivals, particularly the culturally and commercially significant week-long Lunar New Year…
The 2022 Spring Festival holiday and unpredictable Covid-19 flareups mean that businesses should keep track of the fast-changing developments on…
From Nike and Coca Cola, to Gucci x Doraemon, these are the brands that ran thoughtful Chinese New Year marketing…