ConsumerCulture Why Apple, McDonald’s and L’Oréal nailed their Lunar New Year campaigns by Antoaneta Becker 14 February 2022 by Antoaneta Becker 14 February 2022 Foreign brands are becoming savvier about marketing around Chinese festivals, particularly the culturally and… FacebookTwitterLinkedinWhatsappEmail
Culture Tips for doing business during China’s Lunar New Year by CBBC 2 February 2022 by CBBC 2 February 2022 The 2022 Spring Festival holiday and unpredictable Covid-19 flareups mean that businesses should keep… FacebookTwitterLinkedinWhatsappEmail
Consumer How to develop a successful CNY marketing campaign by Pearl Zhu 13 January 2022 by Pearl Zhu 13 January 2022 From Nike and Coca Cola, to Gucci x Doraemon, these are the brands that… FacebookTwitterLinkedinWhatsappEmail
