China Consumer 2022

Why British brands should make the most of the China opportunity

For many of the UK’s most prestigious brands, entering and succeeding in the China market has been daunting, but almost…

2 years ago

China Consumer 2022: UK consumer brands meet leading China buyers and influencers

The second day of the China-Britain Business Council’s China Consumer 2022 programme took place on 30 June in CBBC’s London…

2 years ago

China Consumer 2022: How British Brands can win in China

The first day of CBBC’s China Consumer 2022 Conference was held in London on 28th June, with over 120 delegates…

2 years ago

China Consumer 2022: Why is China crazy for beauty samples?

The beauty industry has long relied on free samples to reach new customers, but they have become even more key…

2 years ago