From Coca-Cola to P&G, brands have been creating tailored campaigns for the Beijing Winter Olympics that incorporate Chinese elements. Juliette…
From Nike and Coca Cola, to Gucci x Doraemon, these are the brands that ran thoughtful Chinese New Year marketing…
An increasingly health-conscious China still has an appetite for foreign vitamin and supplements brands, despite growing domestic competition. RedFern Digital…
China’s intellectual property environment and legislation has been significantly strengthened and standardised in recent years, with a number of key…
From Tesla to Bulgari, an increasing number of brands are choosing to collaborate with CGI/AI-generated influencers to promote their products…
Why are people in China going crazy for a pink fox called LinaBell that debuted at Shanghai Disneyland, and what…
China’s coffee consumption is booming, with local brands like Manner Coffee threatening the supremacy of Western brands like Starbucks. Juliette…
From Alibaba and WeChat to Beike, Chinese companies are starting to actively target the elderly market in China – and…
One week after Singles’ Day (11.11), the figures for the annual shopping festival show that consumer confidence in China remains…
A new video series produced by Alibaba explores the role China has played in the growth of three British brands,…